March 6-7, 2017
YMCA , Jerusalem

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Promax 2017 will be publish soon
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Promax 2015

Promax was established in 1956 as a non-profit, full-service member association for promotion and marketing professionals working in broadcast media. In 1997, the Broadcast Design Association (BDA), which had already partnered with Promax for their joint annual conference, officially joined forces with Promax and became PromaxBDA.

The PromaxBDA Creative Clinic at INTV is a unique conference track featuring a wealth of informative and enlightening sessions focusing on the ongoing evolution of marketing and branding in television, with insight from renowned industry experts.

PromaxBDA Talks

10:30

The Death of the Channel Brand - How to Survive in a World of New Platforms and Competitors

PromaxBDA

Lee Hunt — Founder, Lee Hunt LLC

11:30

Q&A with Lee Hunt

Venue 2

Lee Hunt — Founder, Lee Hunt LLC

12:00

BUZZ, the Most Brilliant Marketing Moves of the Year

Venue 2

Yaron Gat — S​VP Head of Promotion and Creative, Keshet Broadcasting
Eldad Weinberger — SVP Products and Marketing, Mako